Risa Feldman

Risa Feldman consults with senior executives of Fortune 500 companies, creating powerful branding tools and marketing strategies to promote their company's products or services. She spent her first working years at Alan Taylor Communications as a PR Account Supervisor developing sports oriented public relations strategies for national accounts. Ms. Feldman was promoted to Event Producer for Festival Marketing and subsequently landed a prime position as VP, Events and Business Development, at Integrated Sports International. It was here that she developed her expertise creating a full service event-marketing department managing high-end sports, leisure and corporate hospitality packages for premium companies such as Super Bowl, Pro Bowl, Masters, US Open, Norwegian Cruise Lines, Wilson, Nascar and Jose Cuervo.

As Executive Producer for 65 Olympic ceremonies for the 2002 Olympic Winter Games, Ms. Feldman debuted on TV as a guest on The Today Show, on behalf of the Olympic Committee, discussing event production elements of the Olympics.

At Newleaf Events, Ms. Feldman successfully manages 26 clients and excels at developing and executing mobile/ambush marketing programs across the US. Client promotion, product launch and branding programs include the AskJeeves.com launch, Schick Diamond Razor launch, Arm and Hammer Shake it up Tour, Real Networks launch, Rainbow Room concert event, Bermuda Jazzscape, Godzilla Premier, Super Bowl Celebrity Fashion Show, Jay Leno/Aculaunch event, Travel and Leisure's Advertisers Dinner in Bermuda, and the Men's Journal Advertiser's Surf Camp.

Ms. Feldman's educational background: University of Miami, Coral Gables, Florida, communications, BA, and psychology, BS.