President, CSE Consulting Group

Catherine Edwards is an award winning, results-oriented marketing strategist with keen perception and focus who can craft the messages required to target customers, partners, media, analysts and investors. As an executive marketer within the technology and healthcare sectors, Ms. Edwards has achieved milestone results throughout the marketing discipline. Her experience has made her highly proficient in new product introductions, business and market development, partner and channel management, press and analyst relations, corporate positioning and integrated marketing communication and events management. Ms. Edwards has earned multiple awards from PRSA, Galaxy and Health Academy for her branding and brochures, PR campaigns and websites.

Ms. Edwards is the president and founder of CSE Consulting Group where she provides marketing strategy, business development and integrated communications to emerging high technology companies and financial services, healthcare and legal clients. Prior to that, she served as Vice President of Communications at The Health Trust and Vice President of Marketing at Knowledge Networks. Ms. Edwards has also been instrumental in establishing and gaining market presence for various high-powered tech-oriented companies and organizations in her role as Director at Fortune 20 Compaq Computers and in senior management positions at Amdahl Corporation, Sun Microsystems, Lotus Development Corporation and Digital Equipment Corporation. Edwards received a Master's degree in Business Administration from Boston University and a Bachelor's in Mass Communications from Towson University.

She has authored a number of contributed articles that have been published recently in Silicon Valley Business Ink, Technology Marketing Magazine, Software Development Forum Newsletter and Association of Strategic Professionals Newsletter. Topics have included: "Understanding What Drives Your Customer; Create Markets," "Revenue through Strategic Alliances;" and "An Elevator Pitch is Critical to Your Business." Ms. Edwards teaches "Creating Presence – Marketing" at San Jose State University professional development department.