Dalton Pen BROADCAST JOURNALISM and GENERAL categories

I

 Broadcast Journalism categories
1) Newscast (established regularly scheduled news programs - all markets)
2) Spot News Coverage (breaking or unscheduled news events - single event)
3) Feature Reporting (prepared for regularly scheduled news program - single topic)
4) Sports Reporting (part of regular newscast)
5) Documentary (in-depth reporting on single subject - may include investigative reporting - does not need to appear on a regular newscast)
II General categories
1) Publications

a) Commercial Magazines - (i.e. TIME, Newsweek, Sports Illustrated) - OVERALL APPEARANCE/CONTENT


    Organization Magazines - OVERALL APPEARANCE/CONTENT

  • One to multi-color, typically greater than eight pages, and produced monthly, bi-monthly or quarterly.
  • Three consecutive issues are requested along with a short summary noting purpose, target audience, distribution, staff, budget and number of years published.

b) Newspapers - (all tabloid-style publications, newsletters or a magazine greater than 8 1/2 x 11 and folded in the middle)

c) Newsletters - (printed daily or weekly publications, typically four to eight pages - up to four colors)

d) Special Publications - (one time specialty publications -- may include books or mini-books that are not eligible in other categories)
2) Graphic Design

a) Design

  1. Magazine, one to multi-color
  2. Newspapers
  3. Newsletters
  4. Web Sites

b) Illustrations

c) Logos

d) Photography (single photos and photo essays are judged as one entry)
3) Writing
a) Feature Articles

b) Personality Profiles

c) Press Releases

d) Copywriting (includes writing for publications, marketing communications, advertising, and on-line communications)

e) Scripts and Speeches
4) Annual Reports
5) PR Campaigns
a) Media Relations

b) Special Events

c) Public Service or Community Relations

d) Company Identity, Investor Relations or Crisis Communications
 

6)  Employee Communications
a) Corporate or Organization - Informational or Instructional Communications

b) Internal Corporate or Organization Programs and Campaigns

c) Individual Recognition Programs and Campaigns (i.e. news team members, employees, organization members, customer or community members)
7) Benefits Communications
8) Marketing Communications
a) Posters and Calendars

b) Brochures

c) Direct Mail (postcards, tent cards, e-cards, e-vites)

d) Promotional Materials (typically distributed at conferences, special events, meetings, etc.)
9) Multi-media
a) Video/CD-ROM/DVD

b) Audio
10) On-line Communications
a) Web Sites (internal or external)

b) Publications / Web-zines

c) Webcasts
11) Advertising
a) Campaigns (multiple medium, e.g., radio, television, and print)

b) Single Medium (one of the following: radio, television, and print)